Aleix CastellsIndependent communications

WHAT I DO

What you need. Without the complexity.

Strategy, content and distribution. One person to connect it all.

01

Strategy

A clear direction for your communications.

What's included

When there's plenty to say but no clear priorities, shared voice or person connecting the team. Together, we set a direction and turn it into a working plan.

What's included

  • Messaging and channel audit.
  • Value proposition and key messages.
  • Communications plan and editorial calendar.
  • Team and provider coordination.

When it makes sense

When you're growing, entering a new phase or starting to communicate consistently. Also when you already work with providers and need someone to coordinate their contributions.

Let's talk
02

Content

Stories that explain what makes you different.

What's included

I turn your team's expertise, projects and news into clear stories. It's not about filling a calendar, but finding something worth reading.

What's included

  • Articles, interviews and case studies.
  • Content for the CEO and spokespeople.
  • Website copy and corporate materials.
  • Newsworthy angles and stories.

When it makes sense

When the product is hard to explain, the team's expertise goes unshared, or your website and content don't reflect your true value.

Let's talk
03

Reach

The right message, in the right place.

What's included

I take your messages to the right channels and keep communications moving. I plan, create, coordinate publication and review what's working.

What's included

  • LinkedIn and social media content.
  • Newsletters: content, sending and tracking.
  • Launch and event communications.
  • Activity, results and next-steps reporting.

When it makes sense

When publishing is irregular, a launch is approaching, or you want to make more of a newsletter, an event or your LinkedIn activity.

Let's talk

A European perspective, too.

European projects, institutions and international teams.

Explore the details

My experience in Brussels brings a specific perspective to projects and organisations working with complex subjects and international audiences.

  • Content and dissemination materials.
  • Editorial coordination with partners.
  • Event and milestone communications.
  • Messages tailored to different stakeholders.

HOW I WORK

Listen. Find. Tell.

You tell me what's happening. I take care of the communications.

01 / Understand

Regular conversations with leadership or the team to understand goals, progress, customers, products, events and upcoming milestones.

02 / Discover

Apply journalistic judgement to find stories, angles, data and voices with real relevance beyond the business.

03 / Shape

Turn each opportunity into the right format: an article, post, newsletter, case study, CEO message or website content.

04 / Distribute

Choose where each story belongs: owned channels, leadership profiles, partners, events or media.

05 / Measure

Review results, lessons and next steps so the strategy improves each month rather than relying on isolated instincts.

Before we start

A good fit?
  • Is growing and has more and more to share.
  • Doesn't yet have an in-house communications lead.
  • Has expertise, products or activity that the outside world barely sees.
  • Needs someone it can trust to understand the business and take the initiative.
Do you only work with tech startups?

No. I work with businesses in any sector where there is a clear need: activity and expertise within the business, but limited in-house capacity to turn them into external communications.

Do you offer technical SEO services?

I don't sell technical SEO. I can work with basic keyword-informed content and, above all, coordinate communications with an SEO provider or specialist to maintain consistent messaging, editorial quality and priorities.

Do you replace an agency?

Not necessarily. My role is to take responsibility for communications and keep them coherent. When specific skills are needed — design, development, video or SEO — I can coordinate with the right specialists.

How do we define the scope and price?

We agree on channels, deliverables, revisions and time commitment before starting. I coordinate SEO, design or development specialists when needed; I don't offer these technical disciplines as my own. Media outreach is scoped to the brief, without guaranteeing coverage or sales.

After an initial conversation. Pricing depends on your business stage, goals, channels, workload, the availability you need and the level of responsibility involved.